Saturday, December 5, 2009

The Joy of Not Working or Topgrading

The Joy of Not Working: A Book for the Retired, Unemployed and Overworked

Author: Ernie J Zelinski

This inspirational guide is about all those really important life lessons that virtually all of us have already learned - but for some mysterious reason - keep forgetting.
Adopting even one of these sometimes basic - sometimes profound - 101 concepts of living will help you experience a more meaningful, more relaxed lifestyle filled with happiness and fulfillment.

What You Will Discover - or Rediscover - by Reading This Book
Too much safety is dangerous for your well-being.
Predict your failures and you will become a highly successful prophet.
Don't buy expensive socks if you can never find them.
Nice people are often not good people and good people are often not nice people.
It's always easier to stay out of trouble than to get out of trouble.
Being right at all costs is like being a dead hero - there is no payoff!
Good deeds are seldom remembered; bad deeds are seldom forgotten.
To double your success rate, just double your failure rate.
Ten million dollars cannot buy what great friendship can.
If the grass on the other side of the fence is greener, try watering your side.

Above all, 101 Really Important Things You Already Know, But Keep Forgetting presents commonsense advice to help you live a happier, healthier, and wealthier life!



Interesting textbook: Food in History or The Cooks Encyclopaedia

Topgrading (Revised PHP Edition): How Leading Companies Win by Hiring, Coaching and Keeping the Best People

Author: Bradford D Smart

Great companies don't just depend on strategies—they depend on people. The more greatpeople on your team, the more successful your organization will be. But that's easier said than done. Statistically, half of all employment decisions result in a mishire: The wrong person winds up in the wrong job. But companies that have followed Bradford Smart's advice in Topgrading have boosted their successful hiring rate to 90 percent or better, giving them an unbeatable competitive advantage.

Now Smart has fully revised his 1999 management classic to reintroduce the topgrading concept, which works for companies large and small in any industry. The author spells out his practical approach to finding and managing A-level talent—as well as coaching B players to turn them into A players. He provides intriguing case studies drawn from more than four thousand in-depth interviews.

As Smart writes in his introduction, "All organizations, all businesses live or die mostly on their talent, and any manager who fails to topgrade is nuts, or a C player. . . . Those who, way deep down, would sooner see an organization die than nudge an incompetent person out of a job should not read this book... Topgrading is for A players and all those aspiring to be A players."

Author Biography: Bradford D. Smart, Ph.D., is the president of Smart & Associates, Inc., based in the Chicago area. A well-known industrial psychologist and consultant with nearly thirty-five years in practice, he has worked with dozens of major companies, including General Electric, Bank of America, and John Deere.

Soundview Executive Book Summaries

"Topgrading" is defined as achieving teams of almost all A players: those in the top 10 percent of talent available for the pay. In 1999, Brad Smart published the first edition of Topgrading to offer organizations the best techniques for hiring 90 percent A players, promoting 90 percent A players and having 90 percent A players in management. Now, Smart has updated his original book to include more success stories of companies that have been able to produce talented teams using his topgrading techniques. In this new edition of Topgrading, Smart explains how every organization can benefit. Copyright © 2005 Soundview Executive Book Summaries



Friday, December 4, 2009

Becoming a Chef or International Marketing

Becoming a Chef: With Recipes and Reflections From America's Leading Chefs

Author: Andrew Dornenburg

The updated edition of the book Julia Child called "a 'must' for aspiring chefs"-the James Beard Award-winning guide to one of today's hottest careers With more and more chefs achieving celebrity status, interest in the exciting world of today's leading chefs is higher than ever. Essential reading for anyone who loves food, Becoming a Chef gives an entertaining and informative insider's look at this dynamic profession, going behind the scenes to look into some of the most celebrated restaurant kitchens across the nation. More than 60 leading chefs-including some of the newest up-and-coming-discuss the inspiration, effort, and quirks of fate that turned would-be painters, anthropologists, and football players into culinary artists.
Andrew Dornenburg and Karen Page (both of New York, NY) are the authors of the bestselling titles Culinary Artistry, Dining Out, Chef's Night Out. Dornenburg has cooked professionally at Arcadia, Judson Grill, and March in New York City and Biba and the East Coast Grill in Boston. Page, the recipient of the 1997 Melitta Bentz Award for Women's Achievement, is a graduate of the Harvard Business School.

Library Journal

This book should be mandatory reading for anyone considering a restaurant career. Dornenburg and Page show what working in a kitchen is really like-forget those ideas of glamour and celebrity. They begin with a brief history of restaurants and notable chefs, then move on to cooking schools and/or apprenticing, getting a job ("starting at the bottom"), and developing in the field. There's a chapter on opening a restaurant and one each on maintaining your edge and surviving the bad times. The authors interviewed 60 chefs from across the country, and relevant, pithy quotations are interspersed through the text, giving a good overview of the different experiences possible. Recipes from the chefs at first seem superfluous, but in fact they serve to convey the varied styles of many distinctive cooks. Fun to read, informative, and unique, this is an essential purchase for career collections.-Judith Sutton, "Sutton's Place Cuisine," New York

San Francisco Chronicle

"One of the top 5 Editors' Choice cookbooks of the year... Eye-opening, charmingly written smorgasbord of save advice... Makes for terrific reading even if you don't want to working a restaurant or actually open one."

Restaurant Hospitality

"One of the best books ever written about the back-of-the-houe side of the restaurant business... Entertaining and enlightening... A must-read."

Knoxville News-Sentinel

"A comprhensive and candid portrait of today's 'celebrity chefs.'"

Alison Arnett

"Its insight into the philosophy of chefdom today is invaluable." -- The Boston Globe



Book review: Your Guide to Living Well with Rheumatoid Arthritis or Why Beauty Matters

International Marketing

Author: Philip R Cateora

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.



Table of Contents:

Pt. 1 An Overview

1 The Scope and Challenge of International Marketing

2 The Dynamic Environment of International Trade

Pt. 2 The Cultural Environment of Global Markets

3 History and Geography: The Foundations of Culture

4 Cultural Dynamics in Assessing Global Markets

5 Culture, Management Style, and Business Systems

6 The Political Environment: A Critical Concern

7 The International Legal Environment: Playing by the Rules

Pt. 3 Assessing Global Market Opportunities

8 Developing a Global Vision through Marketing Research

9 Emerging Markets

10 Multinational Market Regions and Market Groups

Pt. 4 Developing Global Marketing Strategies

11 Global Marketing Management: Planning and Organization

12 Products and Services for Consumers

13 Products and Services for Businesses

14 International Marketing Channels

15 Exporting and Logistics: Special Issues for Business

16 Integrated Marketing Communications and International Advertising

17 Personal Selling and Sales Management

18 Pricing for International Markets

Pt. 5 Implementing Global Marketing Strategies

19 Negotiating with International Customers, Partners, and Regulators

Pt. 6 Supplementary Material

The Country Notebook - A Guide for Developing a Marketing Plan

Cases

Thursday, December 3, 2009

Spend Til the End or Sleeping with the Devil

Spend 'Til the End: The Revolutionary Guide to Raising Your Living Standard, Today and When You Retire

Author: Laurence J Kotlikoff

Rich or poor, young or old, high school or college grad, this book, written by economist Laurence J. Kotlikoff and syndicated financial columnist Scott Burns, can change your life for the better! If you follow the advice in this book, it will raise your living standard (possibly by a lot), improve your lifestyle, and help you spend 'til the end. And it will completely transform your financial thinking, turning every bit of conventional financial wisdom on its head.

If this sounds like a revolution in financial planning, you got it. So do The New York Times, The Washington Post, The Wall Street Journal, USA Today, Time, Consumer Reports, and other top publications that have been featuring the authors' economics-based "consumption smoothing" approach to financial planning.

Spend 'Til the End substitutes economic wisdom for the "rules of dumb" that currently pass for financial advice. In the process it indicts the investment and financial-planning industry for giving most people saving and insurance targets that are much too high and then convincing them to invest in risky mutual funds and expensive insurance policies. The result is that most people are scrimping and saving during the years when they could be spending and enjoying their money—and with no sure payoff.

Easy to read, this book is packed with practical and often shocking advice on whether to work, how to pick a career, which job to take, where to live, what sort of house to buy, how much to save, when to retire, which kind of retirement account to use, whether to have kids, whether to divorce, when to take Social Security, how fast to spend down your assets inretirement, and how to invest.

The Washington Post - Nancy Lloyd

This book's greatest contribution may be the inclusion of often overlooked topics, such as the timing of payouts and deductions. The authors analyze when, how and in what order to start taking payouts from various retirement savings plans, as well as when and whether to choose your own or spousal Social Security benefits. Making the wrong choice could significantly increase your tax bill and reduce the tax benefits of charitable contributions and other deductions now and for years—or decades—to come.

Publishers Weekly

Kotlikoff and Burns (coauthors of The Coming Generational Storm) turn conventional retirement planning wisdom on its head in a feisty financial guide that questions the financial benefits of college and argues delaying filing for Social Security benefits. Unfortunately, many provocative insights are buried beneath fairly recondite economic analysis. Math-phobic readers may be unable-or unwilling-to follow along as the authors couch their methods to maximize spending power in a number-heavy narrative with awkward case studies that fail to properly personalize the financial challenges new retirees may face. According to the authors, truly sophisticated planning is best left up to computer programs (such as the one Kotlikoff himself has developed and offers online at ESPlanner.com). Readers in search of a user-friendly primer might be put off, but there are nuggets of useful information to be mined-the authors efficiently address Roth IRAs and provide an eye-opening exposé of the duplicity rampant in the personal finance industry. Intrepid readers able to navigate through the numbers will be rewarded-if they keep from drowning in the evidence. (June)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.



Book review: Pippi Longstocking or Moonlight on the Magic Flute

Sleeping with the Devil: How Washington Sold Our Soul for Saudi Crude

Author: Robert Baer

Former CIA operative Robert Baer examines the dangers behind America's collaboration with Saudi Arabia. Nominally based on a "harmony of interests" - the Saudis sold their oil to the American government very inexpensively - what we offered in exchange has damaged our position in the Middle East and left our country vulnerable to economic and terrorist threats. Baer goes behind the scenes to show how the U.S. willingly overlooked the corruption of the Saudi royal family, its financing of violent Islamic fundamentalist groups that spread hatred of the West throughout Saudi society, and its bribery of American officials. From a close-up with a corrupt Arab family to the inside scoop on how we helped fund the Taliban, Baer shows what's at stake in our pursuit of oil.

The Washington Post

Strange is perhaps too kind a word for an affair the author depicts … as sordid, corrupt and even murderous. Baer, a former CIA case officer whose assignments included postings throughout the Middle East, detests Saudi Arabia. And after reading his book -- or for that matter a newspaper on any given day -- it is hard to begrudge the author his ill will. — Lawrence Kaplan

Publishers Weekly

In his blustering second book, former CIA officer Baer (See No Evil: The True Story of a Ground Soldier in the CIA's War on Terrorism) targets Saudi Arabia's corrupt leadership and cozy relationship with Washington. He argues that because the Saudis pay vast sums to powerful Americans, often in the form of lucrative defense contracts, those U.S. agencies that could help stop terrorism are thwarted by their own side. For example, CIA superiors tell Baer that they have no operating directive to look into Islamic fundamentalism in Central Asia in the early '90s. He is deeply disappointed in both the CIA and the State Department, which he says looked the other way throughout the '90s as widespread dissatisfaction with the status quo took root in Saudi Arabia. While Baer's attacks on Washington's "consent of silence" sometimes beg for clarification, his many working years in the Middle East and Central Asia give him great believability, and he makes a strong case that Saudi Arabia-with skyrocketing birth rates, growing unemployment, a falling per capita income and a corrupt ruling family draining the public coffers-is a powder keg waiting to explode. To prevent being overthrown, Saudi rulers channel money to violent fundamentalists, including al Qaida, via Islamic charities. Baer's radical solution is guaranteed to stir debate and make many skittish: "An invasion and a revolution might be the only things that can save the industrial West from a prolonged, wrenching depression." Copyright 2003 Reed Business Information.

Library Journal

Baer (See No Evil: The True Story of a Ground Soldier in the CIA's War on Terrorism) here argues that to secure access to vital oil supplies, the United States has blindly helped the corrupt Saudi government at the cost of American finances, values, and other interests. In return, Saudis have helped finance terrorism and destabilize the region. The Saudi oil industry is extremely vulnerable to attack, asserts Baer, and the Saudi people are seething with discontent, making them ripe to follow religious fundamentalists. Baer goes on to say that American agencies are hindered in their security efforts by the big corporations, which have lucrative Saudi contracts and carry a lot of clout in Washington. In the end, Baer, a disgruntled veteran of CIA operations in the Middle East, feels that to protect the oil and to prevent the country from dissolving into chaos, which would be exploited by Islamic extremists, perhaps an American invasion will be necessary. Readers may also be interested in Doug Bandow's less alarmist Befriending Saudi Princes: A High Price for a Dubious Alliance and John Peterson's Saudi Arabia and the Illusion of Security. Suitable for all libraries.-Daniel K. Blewett, Coll. of DuPage Lib., Glen Ellyn, IL Copyright 2003 Reed Business Information.



Wednesday, December 2, 2009

Inside the Magic Kingdom or Does This Clutter Make My Butt Look Fat

Inside the Magic Kingdom: Seven Keys to Disney's Success

Author: Thomas K Connellan

Based on hours of interviews and discussions with present and former Disney employees, Inside the Magic Kingdom discloses the secrets behind the theme park's success and explains why more than two-thirds of its 30 million guests are repeat customers.

Larry King Live, CNN - Larry King

This is not only a fascinating behind-the-scenes look at what makes the Magic Kingdom tick, but the lessons can be applied to enhance the success of any company.

What People Are Saying

Kathy Anderson
A powerful book! Shows how all businesses can retain customer loyalty. Tom's unique approach reveals thought-provoking ideas to keep your customers coming back. I heighly recommend that you read it today.
—Kathy L. Anderson, Partner, KPMG Peat marwick LLP


J.W. "Bill" Marriott
Thumbs up! A fast-paced book that forces you to look closely at how you do business. Whether you're with a Fortune 1000 company or a home-based office, it will help set you apart. Lesson 7 alone makes it a high payoff investment.
—J.W "Bill" Marriott, Jr., Chairman of the Board, Marriott International, Inc.




Interesting textbook: Fancy Nancy Collectors Quintet or Encyclopedia Brown Box Set

Does This Clutter Make My Butt Look Fat?: An Easy Plan for Losing Weight and Living More

Author: Peter Walsh

Diets don't work. Why not? Because they focus on what foods we should and shouldn't eat but completely ignore everything else that makes us fat. Look at your own situation: You say you want to lose weight, but you just can't stop indulging. You say you'd exercise more if only you had the time, yet you spend precious hours every night in front of the TV doing what? Munching nutrition-free snacks and drinking supersized beverages.

Peter Walsh, the bestselling author of It's All Too Much: An Easy Plan for Living a Richer Life with Less Stuff, believes that the secret to successfully losing weight is to forget about calorie counting and weekly weigh-ins. Instead you need to focus on how, why, and where you eat. When it comes to clearing clutter (the fat in our homes) it isn't about the stuff itself, it's about the life you want to live. The same is true for losing weight: It's not about the pounds, it's about living the life you deserve in the body you want.

Using his expert techniques honed from years as a clutter expert and organizational consultant on TLC's Clean Sweep, Peter helps you address how the clutter in your kitchen, your pantry, and your home is directly related to the clutter on your body and negatively affects your ability to lead a full and healthy life. This book shows you how to clean up not just the spaces where you eat, but the routines around them: from planning meals and shopping to dinnertime rituals.

Peter knows all the pitfalls and all the excuses. In Does This Clutter Make My Butt Look Fat? he gives you the tools (and courage) you need to get over all your excuses, face the issues, and make the change to a betterlife.

This is not a diet book. This is a book about your life -- about creating the healthy life and body you have always imagined for yourself. Peter helps you kick the food-clutter habit forever. You have only one life. Start living it today.



Table of Contents:

ContentsIntroduction: The Extra Weight A Culture of Fat It's All Too Much: Living a Richer Life with Less Stuff Clutter and Fat -- They're Not So Different It's Not About the Food Permission to Be Imperfect A New Approach 1: The Life You Have How Heavy Is the Weight You Bear? Quiz: The Weight of Weight You're Not Alone You Are Fat -- No Excuses Fat Gets in the Way of Life The Life You're Living Is Making You Fat Clutter Makes You Fat, Fat Makes You Cluttered Organization for Healthy Living Checklist for Chapter One 2: The Life You Want Choose Your Own Adventure Start Big -- Define Your Vision Imagine the Life You Want to Live Your Ideal You Don't Let Fat Get in the Way Practice Mindful Eating Checklist for Chapter Two 3: The Emotions You Confront Mind Over Mood How You Feel Before, During, and After You Eat Build New HabitsChecklist for Chapter Three 4: The Home Where You Live Time to Come Clean It's More Than Just a Home -- It's Your Home A Fat Tour of Your Home 5: The Kitchen You Create Nobody Makes Good Choices in a Messy Kitchen What Do You Want from Your Kitchen? Get Your Kitchen's Weight Under Control! Zoning Out A Refrigerator with a View A Pantry with a Purpose Checklist for Chapter Five 6: The Food You Stock Filling Your Kitchen and Your Stomach Plan Your Day, Plan Your Time, Plan Your Life Quiz: Are You a Planner? What Works and What Doesn't Fresh Start -- In at the Deep End Planning Meals: Next Week, Next Month, Next Year Checklist for Chapter Six 7: The Meals You Prepare What Do You Want from Dinner? Don't Just Eat -- Enjoy! TheOther Meals Preparing the Meal Fast Food The Company You Keep Where You Eat Final Tips Checklist for Chapter Seven 8: The Life You Live Everything Is Connected Exercise for the Life You Want 9: The Challenges You Face Mindful Indulgence Quiz: Know Your Weaknesses Special Occasions and Holidays CheatingChecklist for Chapter Nine Afterword: The Success You Enjoy Embracing It Every Day No More Fat ButtThe Joy of Maintenance Acknowledgments Index