Becoming a Chef: With Recipes and Reflections From America's Leading Chefs
Author: Andrew Dornenburg
The updated edition of the book Julia Child called "a 'must' for aspiring chefs"-the James Beard Award-winning guide to one of today's hottest careers With more and more chefs achieving celebrity status, interest in the exciting world of today's leading chefs is higher than ever. Essential reading for anyone who loves food, Becoming a Chef gives an entertaining and informative insider's look at this dynamic profession, going behind the scenes to look into some of the most celebrated restaurant kitchens across the nation. More than 60 leading chefs-including some of the newest up-and-coming-discuss the inspiration, effort, and quirks of fate that turned would-be painters, anthropologists, and football players into culinary artists.
Andrew Dornenburg and Karen Page (both of New York, NY) are the authors of the bestselling titles Culinary Artistry, Dining Out, Chef's Night Out. Dornenburg has cooked professionally at Arcadia, Judson Grill, and March in New York City and Biba and the East Coast Grill in Boston. Page, the recipient of the 1997 Melitta Bentz Award for Women's Achievement, is a graduate of the Harvard Business School.
Library Journal
This book should be mandatory reading for anyone considering a restaurant career. Dornenburg and Page show what working in a kitchen is really like-forget those ideas of glamour and celebrity. They begin with a brief history of restaurants and notable chefs, then move on to cooking schools and/or apprenticing, getting a job ("starting at the bottom"), and developing in the field. There's a chapter on opening a restaurant and one each on maintaining your edge and surviving the bad times. The authors interviewed 60 chefs from across the country, and relevant, pithy quotations are interspersed through the text, giving a good overview of the different experiences possible. Recipes from the chefs at first seem superfluous, but in fact they serve to convey the varied styles of many distinctive cooks. Fun to read, informative, and unique, this is an essential purchase for career collections.-Judith Sutton, "Sutton's Place Cuisine," New York
San Francisco Chronicle
"One of the top 5 Editors' Choice cookbooks of the year... Eye-opening, charmingly written smorgasbord of save advice... Makes for terrific reading even if you don't want to working a restaurant or actually open one."
Restaurant Hospitality
"One of the best books ever written about the back-of-the-houe side of the restaurant business... Entertaining and enlightening... A must-read."
Knoxville News-Sentinel
"A comprhensive and candid portrait of today's 'celebrity chefs.'"
Alison Arnett
"Its insight into the philosophy of chefdom today is invaluable." -- The Boston Globe
Book review: Your Guide to Living Well with Rheumatoid Arthritis or Why Beauty Matters
International Marketing
Author: Philip R Cateora
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Table of Contents:
Pt. 1 An Overview
1 The Scope and Challenge of International Marketing
2 The Dynamic Environment of International Trade
Pt. 2 The Cultural Environment of Global Markets
3 History and Geography: The Foundations of Culture
4 Cultural Dynamics in Assessing Global Markets
5 Culture, Management Style, and Business Systems
6 The Political Environment: A Critical Concern
7 The International Legal Environment: Playing by the Rules
Pt. 3 Assessing Global Market Opportunities
8 Developing a Global Vision through Marketing Research
9 Emerging Markets
10 Multinational Market Regions and Market Groups
Pt. 4 Developing Global Marketing Strategies
11 Global Marketing Management: Planning and Organization
12 Products and Services for Consumers
13 Products and Services for Businesses
14 International Marketing Channels
15 Exporting and Logistics: Special Issues for Business
16 Integrated Marketing Communications and International Advertising
17 Personal Selling and Sales Management
18 Pricing for International Markets
Pt. 5 Implementing Global Marketing Strategies
19 Negotiating with International Customers, Partners, and Regulators
Pt. 6 Supplementary Material
The Country Notebook - A Guide for Developing a Marketing Plan
Cases
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