AMP Real Estate Exam Preparation Guide or Sports Marketing

AMP Real Estate Exam Preparation Guide

Author: Thomson

This AMP Prep Guide is a national exam preparation guide for those taking the real estate pre-license exam through Applied Measurement Professionals (AMP). These states currently include: Alabama, Georgia, Illinois, Kentucky, Michigan, Missouri, Montana, Nebraska, New Hampshire, North Dakota, South Dakota, and Wyoming. The guide includes Helpful Hints on Taking the National Exam, Key Point Review and multiple choice questions with rationale and answers.

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Sports Marketing: A Strategic Perspective

Author: Matthew D Shank

KEY BENEFIT: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.

KEY TOPICS: This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process.

MARKET: An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

Booknews

A textbook for a college course. Considers a framework or conceptual model of the strategic marketing process that can be applied to the sports industry, an appreciation for the growing popularity of women's sports and the globalization of sports, current research, levels from big-league professional to informal recreation, and concepts and theories unique to sports marketing. Annotation c. Book News, Inc., Portland, OR (booknew.com)