Managing Innovation, Design and Creativity
Author: Bettina Von Stamm
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
Table of Contents:
1 What are innovation, creativity and design? 1
2 Innovation = creativity + commercialisation 27
3 Structured processes for developing new products 49
4 A note on globalisation 69
5 Innovation and branding for the Web 89
6 Strategy - emergent or planned, and other issues 99
7 Branding and innovation 119
8 The value of market research 131
9 Approaches to market research 143
10 A note on teams 155
11 Collaboration - innovation in manufacturing 171
12 The role of prototypes 183
13 Collaborating for innovation 195
14 Innovation and industry context 213
15 The effects of industry and cultural context 229
16 Informal networks and the management of knowledge 249
17 Innovation for the environment 259
18 Green design - clean environment or clean conscious? 273
19 Note on intellectual property rights (IPR) 289
20 Innovation in large organisations 297
21 Organising for innovation 309
23 Venturing - beyond company boundaries 337
23 Innovation in financial services 347
24 Innovation in the service industry 359
25 Failure, risk and measurement in innovation 371
26 Building for innovation 399
27 Company culture and architecture 411
28 Outsourcing - designers in or out? 425
29 Putting all pieces into place 445
30 The innovative organisation 465
31 Changes in the world and innovation 483
32 Innovation beyond the comfort zone? 501
33 Management without control? 507
Appendix A How to use the case studies 519
Appendix B Innovation - achievements, realisations and next challenges 521
Appendix C Categories of design 525
References 535
Index 555
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