E Business Marketing or Industrial Ecology

E-Business Marketing

Author: William B Sanders

From the Preface...

"The Internet's commercialization generated considerable debate about whether the marketing discipline needed new conceptual frameworks to study this new phenomenon. The rapidly changing, new environment was a challenge to study empirically, since by the time any data were gathered the environment had changed. Students were provided with timely examples and practices about e-business marketing, yet because those practices and examples 'aged' prematurely in this environment, their education was not timeless. Understanding the Internet's role in marketing requires both timely (situation-relevant) and timeless (part of a larger general concept) information."

Interesting textbook: The Little Gumbo Book or How to Store Your Garden Produce

Industrial Ecology

Author: Braden R Allenby

To a significant degree, the first edition of this book defined the new field of industrial ecology, the restructuring of technological activity to incorporate environmental concerns. Important topics from that book are updated here, among them

• life-cycle assessment
• product design for the environment
• the incorporation of environmental considerations into product development
• integrating industrial ecology into corporations
• budgets and cycles

In addition, the new edition includes entire chapters on topics that are becoming or have become newly important to the field:

• the biological model applied to industrial systems
• the status of resources
• the transition from products to services
• systems analysis
• Earth systems engineering and management

While still serving as a practical guide to product designers and corporate managers, the new edition also provides guidance for the broader task of mapping a societal evolution to a more sustainable world, thus justifying industrial ecology's label as "the science and technology of sustainability."

Table of Contents:

1. Humanity and Environment.
2. The Industrial Ecology Concept.
3. Technological Change and Evolving Risk.
4. The Relevance of Biological Ecology to Technology.
5. The Status of Resources.
6. Society and Culture.
7. Governments, Laws, and Economics.
8. Industrial Product Design and Development.
9. Industrial Process Design and Operation.
10. Choosing Materials.
11. Designing for Energy Efficiency.
12. Product Delivery.
13. Environmental Interactions During Product Use.
14. Design For End of Life.
15. An Introduction to Life-Cycle Assessment.
16. The LCA Impact and Interpretation Stages.
17. Streamlining the LCA Process.
18. Using the Corporate Industrial Ecology Toolbox.
19. Managing Industrial Ecology in the Corporation.
20. Indicators and Metrics.
21. Services, Technology, and Environment.
22. Industrial Ecosystems.
23. Metabolic and Resource Analysis.
24. Systems Analysis, Models, and Scenario Development.
25. Earth Systems Engineering and Management.
26. The Future of Industrial Ecology.
Appendix A: Electronic Solder Alternatives: A Detailed Case Study.
Appendix B: Units of Measurement in Industrial Ecology.
Glossary.
Index.