Tools and Techniques of Financial Planning
Author: Stephan R Leimberg
Put your clients on the path to financial success by crafting the ultimate financial plan for their unique needs. Tools & Techniques of Financial Planning's systematic approach to planning will give you the solid foundation of skills and knowledge needed to gain client trust and earn more business. You'll learn how to relate the products you offer to each client's unique needs and circumstances.
Go to: Vegetarian 5 Ingredient Gourmet or Gluten free Sugar free Cooking
Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Author: Lawrence Friedman
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!
Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.
In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:
*Which markets offer the best opportunities for profitable growth?
*What do my target customers need? How can I do a lot more business with them?
*What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?
*Do I have the right product or solution? How can I create broader customer interest in my offerings?
*Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?
'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
New thinking fromthe author of 'The Channel Advantage'Offers ready made go-to-market strategic planning for any organizationPractical advice and a revolutionary strategic approach to creating and retaining customers using new technologies and new channel mixes for faster, more efficient routes to market.
What People Are Saying
Philip Kotler
Do not develop your channel strategy until you've read this book. (Philip Kotler, S.C. Johnson & Son Distinguished Professor Of International Marketing, Kellogg School of Management, Northwestern University)
Sergio Giacoletto
...provides an excellent framework, supported by practical examples, which will help any executive develop a sound strategy. (Sergio Giacoletto, Executive Vice President, Oracle Corporation)
Dale Moss
...a burning bush of wisdom that gets the fundamentals of focus, discipline and execution neatly aligned. A must-read! (Dale Moss, Director of Sales Worldwide, British Airways)
Mark Templeton
... filled with sage advice and common sense for connecting customers with products. (Mark Templeton, Chief Executive Officer, Citrix Systems)
Mark Hildebrand
This book will help you tap into the next real window of opportunity: go-to-market competitive advantage. Highly recommended. (Mark Hildebrand, Chief Executive Officer, Crowe Chizek and Company, member Horwath International)
Table of Contents:
| Foreword | ||
| Acknowledgements | ||
| Author contact information | ||
| 1 | A brief tour of the issues and opportunities | 1 |
| 2 | The ten commandments of going to market | 27 |
| 3 | Targeting the right markets | 71 |
| 4 | Aligning with your customers | 113 |
| 5 | Choosing the right channels and partners | 151 |
| 6 | Rethinking your products and value proposition | 203 |
| 7 | Putting it all together: the integrated multi-channel model | 227 |
| 8 | Getting started: the ninety-day go-to-market action plan | 269 |
| Index | 289 |
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