New Product Launch or Public Health for the 21st Centure

New Product Launch: 10 Proven Strategies

Author: Jeanne Yocum

Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.

Book about: Hangover Handbook or The Diet Code

Public Health for the 21st Centure: The Prepared Leader

Author: Rowitz

Public health has moved to the forefront of national interest and scrutiny in the light of present-day events. Public health professionals are now regulars in all forms of media, something unheard of just a few years ago. The issues are well known-bioterrorism, SARS, West Nile Virus-and they are enough to panic a population without skillful leadership. Public Health for the 21st Century: The Prepared Leader examines public health leadership in terms of emergency preparedness and specific skills and tools. As modern-day threats force leaders to look at how they address disasters and drive communities to prepare themselves, this book provides tools and real-life cases to hone management skills to prepare agencies to deal with large scale events.

Features: Addresses the important issue of health preparedness in the wide rather than narrow view of emergency preparedness and response, Looks closely at the changing face of public health as a result of the events of 9/11 and the need to reenergize our communities to look toward the new directions of public health in the future, such as response strategies and emergency preparedness, Presents case studies that include actual stories as well as interviews with public health leaders in which the leaders answer five questions related to the content of several chapters of the book, Addresses the leadership skills that the new vision of public health requires.

Table of Contents:

Overview to the Changing Field of Public Health     1
The New Public Health: A Preparedness Approach     3
The Leadership Pyramid     5
Public Health Infrastructure     11
Summary     19
The Social Capital Perspective     23
Definition of Social Capital     24
Building Social Capital     27
Patterns of Social Capital     30
Social Capital and Health Projects     42
Summary     44
The Changing Public Health System     45
Dilemmas of the Public Health Workforce     46
1988 Institute of Medicine Report     50
Clearer Mission for Public Health     53
Promotion of the Public Health Core Functions Model     53
Why Every State Should Have a Health Department     54
Creation of Public Health Leadership Institutes     54
Support for Nationwide Health Objectives     55
Importance of Public Health Law     55
Emphasis on Improving Access to Care     55
Increasing Importance of Collaboration Relationships     56
Importance of Training Programs for the Public Health Workforce     57
Promotion of a Systems Perspective for Public Health     57
1996 Healthy Communities Report     58
The Future of the Public's Health in the 21st Century     59
Summary     72
Emergency Preparedness and Response     75
Overview to Bioterrorism Preparedness and Response     77
Types of Crisis     78
Level of Public Health Preparedness Today     102
Managing a Crisis     123
Two Models of Disaster Preparedness     125
Public Health Response     137
Summary     141
Bioterrorism Competencies for Leaders     143
The Issue of Competency     145
Competency to Curriculum     153
Leadership Competencies for Bioterrorism and Emergency Preparedness     156
Summary     165
New Partnerships     167
Overview of Collaboration     171
Models of Collaboration     179
Collaborative Leadership     180
Leadership in Crisis     190
Summary     192
Concern of the Community for Safety     195
Redefining Readiness     201
Mental Health Issues     203
Public Health Strategy on Psychological Consequences of Terrorism     204
State Mental Health Planning Teams      214
Family Security Issues     214
A Model for Volunteers     222
Summary     226
New Leadership Skills and Tools     229
Systems Thinking and Complexity     231
The Five Levels of Learning     237
Personal Mastery     239
Mental Models     239
Shared Vision     240
Teams     240
Systems Thinking     242
Definition of a System     243
Systems Thinking     244
Leadership and Power     247
Brief Discussion of the Tools     248
A Look at Complexity     252
Summary     258
People Skills     261
Emotionally Competent Leadership     263
Emotional Intelligence Competencies     265
People-Smart Strategies     282
Summary     282
Public Health Law and Ethics     285
The Meaning of the Law     286
Public Health Law Competencies     289
State Review of Public Health Laws     290
Model State Public Health Act     310
Health Insurance Portability and Accountability Act of 1996 (HIPAA)     314
Public Health Ethics     329
A Brief Note on Advocacy     334
Summary     335
Risk and Crisis Communication     339
Risk and Risk Communication     340
Trust Determination Theory     341
Mental Noise Theory     341
Negative Dominance Theory     342
Risk Perception Theory     342
Message Mapping     346
Crisis Communication     352
The Seven-Step Communication Response Plan     353
A Brief Overview of Social Marketing     355
Summary     362
Tipping Point Awareness     365
Foundations of Epidemiology     366
Leadership and the Tipping Point     373
Summary     376
Forensic Epidemiology: A New Partnership     379
A New Paradigm     380
Role of the Laboratory     385
Forensic Epidemiology Course     389
Consequence Management     393
Summary     394
Building Communities     397
Overview to Community Building     397
Community Leaders     399
Leadership Wheel     402
Multicultural Considerations     405
Assets Planning Model     406
National Public Health Performance Standards     409
Summary     427
Change Strategies     429
Overview to Change     431
Styles of Change     434
The Conservers     434
The Pragmatists     434
The Originators     435
Understanding Change     435
Change and Adaptation     442
Putting the Pieces Together     443
Summary     461
The Future     463
A View of Tomorrow     465
The Process of Visioning     467
A Perspective for Leaders     468
Summary     471
Appendix A     473
Table of Sources     487
Index     493