Hospitality & Travel Marketing
Author: Alastair M Morrison
This edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, extensive appendices, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.
Managing Factory Maintenance
Author: Joel Levitt
Tap into Joel Levitt's vast array of experience and learn how to improve almost any aspect of your maintenance organization (including your own abilities)! This new edition of a classic first educates readers about the globalization of production and the changing of the guard of maintenance leadership, and then gives them real usable ideas to aid in these areas. Completely reorganized so that material is presented within the context of major sections, the second edition tells the story of maintenance management in factory settings. It provides coverage of potential problems and new opportunities, what bosses really want, specifics for improvement of maintenance and production, World Class Maintenance Management revisited and revised, quality improvement, complete coverage of current maintenance practices, processes, process aids, interfaces and strategies, as well as personal and personnel development strategies.
Distinctive Features
- Contains a specialized glossary so users can more easily understand the specialized language of factory maintenance.
- Provides specific "howto" tips and concrete techniques and examples for continuous improvement.
- Updates the 20 steps to world class maintenance to include the 6 areas of focus for world class maintenance.
- Includes a completely updated maintenance evaluation questionnaire that reflects new techniques and technologies.
- Breaks down and explains the threeteam approach to maintenance work.
- Offers new sections on: managing shutdowns, craft training, and communications. Contains major revisions to the RCM discussion and includes a new discussion about PMO.
Table of Contents:
1 | What do bosses really want from the maintenance activity? | 1 |
2 | How to improve maintenance | 4 |
3 | World class maintenance management | 17 |
4 | Evaluate your maintenance department | 33 |
5 | Maintenance quality improvement | 41 |
6 | Maintenance information flow | 52 |
7 | Managing maintenance through planning and scheduling | 59 |
8 | Maintenance work order | 76 |
9 | Computerization of maintenance CMMS | 109 |
10 | Maintenance technical library | 126 |
11 | RCM and PMO | 133 |
12 | PM (preventive maintenance) | 139 |
13 | Understanding PM | 152 |
14 | TPM (total productive maintenance) | 178 |
15 | Introducing and managing predictive maintenance, technology | 188 |
16 | Understanding the interfaces with other departments | 201 |
17 | Zero based maintenance budgeting | 229 |
18 | Shutdowns, outages, and project management | 236 |
19 | Craft training | 241 |
20 | Supervisor evaluation clinic | 254 |
21 | Delegation and communication | 269 |
22 | Time management in the maintenance pressure cooker | 277 |
1 comment:
Although for students, looks like a
business leadership book for everyone.
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