Friday, December 26, 2008

Hospitality Travel Marketing or Managing Factory Maintenance

Hospitality & Travel Marketing

Author: Alastair M Morrison

This edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, extensive appendices, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.



Read also

Managing Factory Maintenance

Author: Joel Levitt

Tap into Joel Levitt's vast array of experience and learn how to improve almost any aspect of your maintenance organization (including your own abilities)! This new edition of a classic first educates readers about the globalization of production and the changing of the guard of maintenance leadership, and then gives them real usable ideas to aid in these areas. Completely reorganized so that material is presented within the context of major sections, the second edition tells the story of maintenance management in factory settings. It provides coverage of potential problems and new opportunities, what bosses really want, specifics for improvement of maintenance and production, World Class Maintenance Management revisited and revised, quality improvement, complete coverage of current maintenance practices, processes, process aids, interfaces and strategies, as well as personal and personnel development strategies.

Distinctive Features

  • Contains a specialized glossary so users can more easily understand the specialized language of factory maintenance.
  • Provides specific "howto" tips and concrete techniques and examples for continuous improvement.
  • Updates the 20 steps to world class maintenance to include the 6 areas of focus for world class maintenance.
  • Includes a completely updated maintenance evaluation questionnaire that reflects new techniques and technologies.
  • Breaks down and explains the threeteam approach to maintenance work.
  • Offers new sections on: managing shutdowns, craft training, and communications. Contains major revisions to the RCM discussion and includes a new discussion about PMO.



Table of Contents:
1What do bosses really want from the maintenance activity?1
2How to improve maintenance4
3World class maintenance management17
4Evaluate your maintenance department33
5Maintenance quality improvement41
6Maintenance information flow52
7Managing maintenance through planning and scheduling59
8Maintenance work order76
9Computerization of maintenance CMMS109
10Maintenance technical library126
11RCM and PMO133
12PM (preventive maintenance)139
13Understanding PM152
14TPM (total productive maintenance)178
15Introducing and managing predictive maintenance, technology188
16Understanding the interfaces with other departments201
17Zero based maintenance budgeting229
18Shutdowns, outages, and project management236
19Craft training241
20Supervisor evaluation clinic254
21Delegation and communication269
22Time management in the maintenance pressure cooker277

1 comment:

Raymond E. Foster said...

Although for students, looks like a
business leadership
book for everyone.