Human Resource Management or Marketing with PowerWeb

Human Resource Management

Author: Lloyd L Byars

Human Resource Management, Eighth Edition, continues to present both the theoretical and practical aspects of HRM. The theoretical material is presented throughout the text and highlighted via a marginal glossary. The practical aspects of HRM are presented through lively and pedagogically effective examples woven throughout the text and in the end-of-chapter materials. The new edition reflects changes in the business world in general, and the HRM function within organizations, since the previous edition was published.

Table of Contents:

Ch. 1	Human resource management : a strategic function	3
Ch. 2	Equal employment opportunity : the legal environment	21
Ch. 3	Implementing equal employment opportunity	43
Ch. 4	Job analysis and job design	63
Ch. 5	Human resource planning	87
Ch. 6	Recruiting employees	111
Ch. 7	Selecting employees	135
Ch. 8	Orientation and employee training	159
Ch. 9	Management and organizational development	177
Ch. 10	Career development	199
Ch. 11	Performance management systems	221
Ch. 12	The organizational reward system	243
Ch. 13	Base wage and salary systems	261
Ch. 14	Incentive pay systems	283
Ch. 15	Employee benefits	303
Ch. 16	Employee safety and health	329
Ch. 17	Employee relations	353
Ch. 18	The legal environment and structure of labor unions	371
Ch. 19	Union organizing campaigns and collective bargaining	385

Go to: Nations and Nationalism or Foodservice Organizations

Marketing with PowerWeb

Author: Roger A Kerin

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Table of Contents:

Part One Initiating the Marketing Process
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Marketing and Corporate Strategies
Appendix A Building an Effective Marketing Plan
3 Scanning the Marketing Environment
4 Ethics and Social Responsibility in Marketing
Part Two Understanding Buyers and Markets
5 Consumer Behavior
6 Organizational Markets and Buyer Behavior
7 Reaching Global Markets
Part Three Targeting Marketing Opportunities
8 Marketing Research: From Information to Action
9 Identifying Market Segments and Targets
Part Four Satisfying Marketing Opportunities
10 Developing New Products and Services
11 Managing Products and Brands
12 Managing Services
13 Building the Price Foundation
14 Arriving at the Final Price
Appendix B Financial Aspects of Marketing
15 Managing Marketing Channels and Wholes aling
16 Integrating Supply Chain and Logistics Management
17 Retailing
18 Integrated Marketing Communications and Direct Marketing
19 Advertising, Sales Promotion, and Public Relations
20 Personal Selling and Sales Management
Part Five Managing the Marketing Process
21 Implementing Interactive and Multichannel Marketing
22 Pulling It All Together: The Strategic Marketing Process
Appendix C Planning a Career in Marketing
Appendix D Alternate Cases
Glossary
Chapter Notes
Credits