The Management of Telecommunications: Business Solutions to Business Problems
Author: Houston H Carr
Intended for a telecommunications course taught in MIS departments in business schools at the undergraduate or MBA level. Students taking the business telecommunications course should have already taken an introductory MIS course and have a basic knowledge of computing and computer terminology. Rather than solely concentrating on the technology of telecommunications,Carr and Snyder's new textbook caters more to the needs of today's business students. MANAGEMENT OF TELECOMMUNICATIONS is the ideal textbook for exposing students to all facets of being a telecommunications end-user; It stresses the importance of the managerial decision-making side of telecommunications by applying the use of an integrated continuing case to illustrate key concepts and show the decision process. This book will provide business students with the technical vocabulary,technical understanding,and decision-making ability necessary to be an effective business telecommunications manager. Students using Carr and Snyder's book will lead the decision-making process by having an understanding of technology tradeoffs in relation to costs,marketing,customer service,and competition. Students will learn how telecommunications and telecommunications-intensive information systems,in particular,are part of the strategic,tactical,and operational decision processes of an organization.
International Business
Author: Michael R Czinkota
International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.
Booknews
New edition of a text first published in 1989, covering operational concerns of small, medium, and large international or multinational businesses, as well as policy aspects reflecting the concerns of the US and other governments. Arrangement is in five sections on basic concepts of theory and practice, the international business environment and institutions, business-government interface, preparation for market entry, and strategic management issues. Updates include increased emphasis on ethics, the environment, diversity, and a global perspective. Annotation c. by Book News, Inc., Portland, Or.
Booknews
Reflecting recent developments and current interests, this text provides a strong theoretical basis as well as a practical examination of actual practice and real-world cases. The book describes the environment in which business operates, the process of business preparation and market entry, strategy and operations, and the impact of international business. Czinkota and Ronkainen teach marketing at international business at Georgetown University. Moffett teaches finance and international business at the American Graduate School of International Management. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| Preface | vii | |
| Part 1 | The Impact of International Business | 1 |
| 1 | The International Business Imperative | 2 |
| 2 | Culture and International Business | 30 |
| 3 | National Trade and Investment Policies | 61 |
| 4 | Politics and Laws | 90 |
| Part 2 | Theoretical Foundations | 115 |
| 5 | The Theory of International Trade and Investment | 116 |
| 6 | The International Economic Activity of the Nation: The Balance of Payments | 143 |
| Part 3 | The International Business Environment | 163 |
| 7 | International Financial Markets | 164 |
| 8 | Economic Integration | 193 |
| 9 | Market Transitions | 223 |
| Part 4 | International Business Preparation and Market Entry | 243 |
| 10 | International Business Research | 244 |
| 11 | International Business Entry and Expansion | 275 |
| 12 | Strategic Planning in International Business | 304 |
| Part 5 | International Business Strategy and Operations | 329 |
| 13 | International Marketing | 330 |
| 14 | International Services | 366 |
| 15 | International Logistics and Supply-Chain Management | 387 |
| 16 | Multinational Financial Management | 418 |
| 17 | International Accounting and Taxation | 451 |
| 18 | International Human Resource Management | 474 |
| 19 | Organization, Implementation, and Control of International Operations | 503 |
| 20 | The Future | 532 |
| Cases | 561 | |
| Part 1 Cases | ||
| Part 2 Cases | ||
| Part 3 Cases | ||
| Part 4 Cases | ||
| Part 5 Cases | ||
| Glossary | 643 | |
| Credits | 654 | |
| Name Index | 655 | |
| Subject Index | 662 | |
| Update 2003 | 681 | |
| Opening Vignette: Update 2003 | 683 | |
| International Business in the Aftermath of September 11, 2001 | 683 | |
| China after WTO Membership | 688 | |
| Global Perspective Price Wars in China | 691 | |
| Cases |
2 comments:
With the billions of dollar spent on public safety technology, you would
think this would be a book for police
officers.
Call any mobile worldwide Interneational calls from 1.4p/m.
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