Economics and Contemporary Issues or Competing for Customers and Capital

Economics and Contemporary Issues (with InfoTrac? 1-Semester, Economic Appl

Author: Ronald L Moomaw

Finally, an issues-oriented approach to economics! ECONOMICS AND CONTEMPORARY ISSUES examines important topics such as the collapse of communism, the role of government in a modern economy, crime, drugs, and poverty. Specifically for non-majors, this economics textbook has the study tools and the easy-to-read writing style that will make class a snap and transitioning into the job market no problem.

Table of Contents:

1. Economic Growth: An Introduction to Scarcity and Choice. 2. An Introduction to Economic Systems and the Workings of the Price System. 3. Competitive Markets and Government Policy: Agriculture. 4. Efficiency in Resource Allocation: How Much Do We Have? How Much Do We Want? 5. Market Power: Does It Help or Hurt the Economy? 6. Air Pollution: Balancing Benefits and Costs. 7. Health Care: How Much? For Whom? 8. Crime and Drugs: A Modern Dilemma. 9. College Education: Is It Worth the Cost? 10. Educational Reform: The Role of Incentives and Choice. 11. Poverty: New Approaches to An Old Problem. 12. Tracking and Explaining the Macroeconomy. 13. Unemployment: The Legacy of Recession, Technological Change, and Free Choice. 14. Inflation: A Monetary Phenomenon. 15. Sustained Budget Deficits: Is This Any Way to Run a Government? 16. Social Security: Leading Issues and Approaches to Reform. 17. International Trade: Beneficial, but Controversial. 18. Financing Trade and the Trade Deficit.

See also: Globalization and Armed Conflict or Last Good Job in America

Competing for Customers and Capital

Author: Victor J J Cook

Not only do the goals of marketing departments often fail to match those of finance, they sometimes outright conflict. The two departments speak different languages, they have no clear link, and—bottom line—the markets for customers and investors are separate. But one innovative book can change everything. CREATING MARKET VALUE illustrates a cause-and-effect model of relationships between marketing and finance based on a common language, economic theory, and financial accounting data. This model links intangible assets to the market value of firms. Breaking with the tradition of valuing companies based on unrelated ratios and metrics, Dr. Victor Cook identifies three metrics that bind marketing and finance: the Value Sales Principle, the Rule of Maximum Earnings, and the Competitive Valuation Paradigm. These groundbreaking principles point to a model that unites important metrics from marketing and sales and adds to the understanding of exactly what drives the value of an organization.