Contemporary Economics
Author: William A McEachern
Bring economics to life with rich, practical examples that make concepts clear and intriguing. CONTEMPORARY ECONOMICS blends economic expertise and educational insights with comprehensive content, sound instructional design, and extensive print and media teaching tools. This new edition now includes two chapters covering personal finance, including information on managing money and being a responsible consumer.
Table of Contents:
National Content Standards in Economies xxivReading Skills xxvi
Introduction to Economics 2
What Is Economics? 4
The Economic Problem 5
Economic Theory 10
Opportunity Cost and Choice 19
Chapter Assessment 28
Economic Systems and Economic Tools 32
Economic Questions and Economic Systems 33
Production Possibilities Frontier 41
Comparative Advantage 50
Chapter Assessment 56
U.S. Private and Public Sectors 60
The U.S. Private Sector 61
Regulating the Private Sector 68
Public Goods and Externalities 75
Providing a Safety Net 82
Chapter Assessment 90
The Market Economy 96
Demand 98
The Demand Curve 99
Elasticity of Demand 107
Changes in Demand 116
Chapter Assessment 124
Supply 128
The Supply Curve 129
Shifts of the Supply Curve 138
Production and Cost 145
Chapter Assessment 156
Market Forces 160
Price, Quantity, and Market Equilibrium 161
Shifts of Demand and Supply Curves 167
Market Efficiency and Gains from Exchange 176
Chapter Assessment 184
Market Structure 188
Perfect Competition and Monopoly 189
Monopolistic Competition and Oligopoly 199
Antitrust, Economic Regulation, and Competition 206
Chapter Assessment 214
Market Institutions 218
Businesses 220
Entrepreneurs 221
Sole Proprietorships and Partnerships 229
Corporations and Other Organizations 237
Chapter Assessment 246
Labor Markets 250
Demand and Supply of Resources 251
Wage Determination 262
Labor Unions 269
Chapter Assessment 278
Financial Markets and Business Growth 282
Production, Consumption, and Time 283
Banks, Interest, and Corporate Finance 290
Business Growth 299
Chapter Assessment 308
The National Economy 312
Economic Performance 314
Estimating Gross Domestic Product (GDP) 315
Limitations of GDP Estimation 322
Business Cycles 329
Aggregate Demand and Aggregate Supply 337
Chapter Assessment 346
Economic Growth 350
The PPF, Economic Growth, and Productivity 351
Living Standards and Labor Productivity Growth 360
Issues of Technological Change 368
Chapter Assessment 376
Economic Challenges 380
Unemployment 381
Inflation 391
Economic Instability 397
Poverty 406
Chapter Assessment 414
Public Policy and the National Economy 418
Government Spending, Revenue, and Public Choice 420
Public Goods and Taxation 421
Federal, State, and Local Budgets 429
Economics of Public Choice 439
Chapter Assessment 446
Fiscal Policy, Deficits, and Debt 450
The Evolution of Fiscal Policy 451
Fiscal Policy Reconsidered 460
Federal Deficits and Federal Debt 467
Chapter Assessment 476
Money and Banking 480
Origins of Money 481
Origins of Banking and the Federal Reserve System 488
Money, Near Money, and Credit Cards 497
Chapter Assessment 506
Money Creation, the Federal Reserve System, and Monetary Policy 510
How Banks Work 511
Monetary Policy in the Short Run 517
Monetary Policy in the Long Run 528
Chapter Assessment 536
The International Economy 540
International Trade and Finance 542
Benefits of Trade 543
Trade Restrictions and Free-Trade Agreements 549
Balance of Payments 557
Foreign Exchange Rates 564
Chapter Assessment 572
Economic Development 576
Developing Economies and Industrial Market Economies 577
Foreign Trade, Foreign Aid, and Economic Development 587
Rules of the Game, Transition Economies, and Convergence 593
Chapter Assessment 602
Personal Financial Literacy 606
Consumer Responsibilities and Protections 608
Consumer Choice 609
Using Credit Responsibly 617
Consumer Protection 627
Chapter Assessment 636
Managing Your Money 640
Saving 641
Investing 650
Insurance 660
Chapter Assessment 666
Economic Data 670
Glossary 680
Spanish Glossary 693
Index 708
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Global Marketing Management
Author: Warren Keegan
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.
Booknews
An MBA-level text and reference on international marketing. It covers the major dimensions of the environment of global marketing<-- >economic, social, and cultural, and political, legal, and regulatory<-->as well as strategies for analyzing and targeting market opportunities; the global marketing mix of product, pricing, place, and promotions decisions, including e-marketing; and implementing a marketing program. Keegan teaches business at Pace U. in New York and Cranfield U., UK. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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