Launching New Ventures or The Fashion Intern

Launching New Ventures: An Entrepreneurial Approach

Author: Kathleen R Allen

In Launching New Ventures, Allen prepares students to spearhead new initiatives—paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package—with new testing, video, and online resources—makes course management more efficient and learning more dynamic.

Table of Contents:

Contents

• I. Entrepreneurial Opportunity
• 1. Understanding Entrepreneurship
  The Promise of Entrepreneurship
  The Nature of Entrepreneurs
  The Nature of Entrepreneurial Start-ups
  A Brief History of the Entrepreneurial Revolution
  Researching the Entrepreneurial Phenomenon
  Looking Ahead: The Organization of the Book

  2. Preparing for the Entrepreneurial Journey

  Saying Goodbye to Stereotypes

  The Good, the Bad, and the Ugly about Entrepreneurs

  Preparing to Become an Entrepreneur

  Entrepreneurial Leadership

  Increasing the Chances of Success

  3. Recognizing and Creating Opportunity

  The Nature of Creativity

  Challenges to Creativity

  Removing the Roadblocks

  Sources of New Product/Service Ideas

  4. Developing a Business Model

  Developing a Business Concept

  The Business Model

  The Value Chain and the Concept

  The Nature of Feasibility Analysis

  II. Feasibility Analysis: Testing the Business Concept

  5. Analyzing the Industry and Market

  The Industry Life Cycle

  Framework for Understanding Industries

  Conducting Industry Analysis

  Characterizing the Target Market

  Gathering Competitive Intelligence

  Forecasting New Product/Service Demand

  6. Analyzing Product/Service Risks and Benefits

  The nature of Product/Process Development

  How Entrepreneurs Develop Products and Services

  The Product Development Cycle

  Intellectual Property

  7. The Founding Team

  The Founding Team

  Professional Advisers

  Board of Directors

  Outsourcing with Independent Contractors

  8. Analyzing Start-up Resources

  Gathering Entrepreneurial Resources

  Finding the Right Numbers

  Estimating Sales andExpenditures

  Preparing the Pro Forma Income Statement

  III. The Business Plan: Building a Company

  9. The Business Plan

  From Feasible Concept to Business Plan

  The Business Plan: Strategy and Structure

  Effectively Organizing the Business Plan

  Successfully Presenting the Business Plan

  10. Analyzing Legal Risks and Benefits

  Sole Proprietorships and Partnerships

  Corporation

  Limited Liability Company

  The Nonprofit Corporation

  Making the Decision About Legal Form

  Other Legal Considerations

  11. Incorporating Ethics and Social Responsibility

  Ethics

  Social Responsibility

  Vision and Values

  Core Values and Success

  12. Designing an Entrepreneurial Organization

  Organization: Understanding the Way the Business Works

  Location: Finding the Appropriate Business Site

  People: Organizing the Start-up Team

  13. Producing Products and Services

  The Components of Production

  Preparing to Produce Products and Services

  Production Cost Issues

  Maintaining and Warranting Production Processes

  14. Developing an Entrepreneurial Marketing Plan

  Relationship Marketing for Entrepreneurs

  The Marketing Plan

  Product/Service Promotion

  Online Marketing

  15. Funding a Start-up Venture

  Resource Strategy

  Starting with a Plan

  Financing Start-ups

  Financing with Equity

  Financing with Debt

  IV. Planning for Growth and Change

  16. Funding a Rapidly Growing Venture

  The Cost and Process of Raising Capital

  The Venture Capital Market

  The Initial Public Offering (IPO)

  Growing via Strategic Alliances

  Valuing the Business

  17. Planning for Growth

  To Grow or Not to Grow

  Intensive Growth Strategies—Growing Within the Current Market

  Integrative Growth Strategies—Growing Within the Industry

  Diversification Growth Strategies—Growing Outside the Industry

  Growing by Going Global

  18. Planning for Change

  The Components of a Contingency Plan

  The Harvest Plan

  Dealing with Failure: Bankruptcy

  Case Studies

  Case 1. Overnite Express

  Case 2. Craigslist: It's About Helping Others

  Case 3. Beanos Ice Cream Shoppe

  Case 4. Wizards of the Coast

  Case 5. iRobot: Robots for the Home

  Case 6. The Crowne Inn: A Classic Case of a Family Business in Turmoil

  Case 7. Linksys: The Essence of Opportunity Recognition

  Case 8. Finagle a Bagel

  Appendices

  Business Plan

  Feasibility Study

Book review: Organic Baby and Toddler Cookbook or Splendid Grain

The Fashion Intern

Author: Michele M Granger

The Fashion Intern is intended for the student employed in any segment of the textile and apparel industry. Drawing on her experience with students and her earlier edition of Guide to Analyzing Your Fashion Industry Internship, Granger provides information for any organization along the channel of distribution. This guide, with accompanying CD-ROM, is intended for the student employed in any segment of the apparel, accessories, soft goods, and home interior industries. It is written to accommodate interns in fashion merchandising, retailing, design, product development, promotion, and production. It encourages interns to view the fashion industry from a marketing perspective.