Global Strategy or Case Studies in Business Ethics

Global Strategy (with World Map and InfoTrac?)

Author: Mike W Peng

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY doesn't just show you what it's like for foreign businesses entering a new market; it also reveals what domestic companies must do to survive foreign competition. Written to be easy-to-read and full of study tools, GLOBAL STRATEGY is the resource that helps out on the test and gets you ready for your next job. Your purchase includes a World Map and access to InfoTrac College Edition, an online university library of full-length articles from more than 5,000 academic and popular magazines, newspapers, and journals.

Table of Contents:

PART I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategizing Around the Globe. 2. Managing Industry Competition. 3. Leveraging Resources and Capabilities. 4. Emphasizing Institutions, Cultures, and Ethics. PART II: BUSINESS-LEVEL STRATEGIES. 5. Growing and Internationalizing the Entrepreneurial Firm. 6. Entering Foreign Markets. 7. Making Strategic Networks and Alliances Work. 8. Managing Global Competitive Dynamics. PART III: CORPORATE-LEVEL STTRATEGIES. 9. Diversifying, Acquiring, and Restructuring. 10. Structuring, Learning, and Innovating Multi-nationally. 11. Governing the Corporation Around the World. 12. Strategizing with Corporate Social Responsibility.

Books about marketing: Government of Strangers or The Telephone Interviewer Handbook

Case Studies in Business Ethics

Author: Al Gini

KEY BENEIFT: This collection of quality cases and essays on business ethics addresses some of the most pertinent ethical issues in today's business environment. It goes well beyond matters of fraud and public relations to consider standards of professionalism, corporate decision-making structure, the interface between ethical theory and economic practice, etc. Essays and cases addresses business and ethics, communication in business, pollution and environment, diversity in the workplace, work life balance and gender issues, corporate obligations and responsibilities, multinationals, privacy and technology, and leadership. For business professionals.