Bringing New Technology to Market
Author: Kathleen R Allen
Bringing New Technology to Market presents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or information systems technology, display different business models, processes, and characteristics from mainstream businesses. Therefore, CEOs, CTOs, managers, entrepreneurs, faculty, and students need to understand this phenomenon and learn how to successfully commercialize the intellectual property they develop.
Bringing New Technology to Market is the first text that addresses the entire technology commercialization process from idea to market.
Booknews
In this textbook intended for one-semester graduate-level business courses, Allen (business, U. of Southern California) examines issues of the transfer and commercialization of technology. She covers patent issues and business models, examining the development of business strategy in thematic chapters that proceed from the conceptualization of a technological plan, through product development strategies and financial strategies, and on to implementation and marketing. Annotation c. Book News, Inc., Portland, OR
Table of Contents:
| Preface | ||
| Ch. 1 | Innovation and Commercialization | 1 |
| Ch. 2 | Recognizing and Screening Technology Opportunities | 27 |
| Ch. 3 | Developing and Testing a Technology Business Concept | 50 |
| Ch. 4 | High-Technology Product Development Strategies | 84 |
| Ch. 5 | The Concept of Intellectual Property | 109 |
| Ch. 6 | Licensing Intellectual Property | 131 |
| Ch. 7 | Intellectual Property Strategy | 144 |
| Ch. 8 | Building and Valuing the Business Model | 168 |
| Ch. 9 | Funding the Technology Start-Up | 189 |
| Ch. 10 | Funding Growth | 209 |
| Ch. 11 | Moving from R&D to Operations | 235 |
| Ch. 12 | Marketing High Technology | 256 |
| Ch. 13 | Growing the High-Tech Venture | 286 |
| Ch. 14 | Entrepreneurial Venturing Inside a Corporation | 311 |
| Ch. 15 | Developing a Business Plan for Sustained Innovation | 335 |
| Index | 355 |
Book review: Civility in the City or Leading the Global Workforce
Foodservice Planning: Layout, Design, and Equipment
Author: Barbara A Almanza
This comprehensive book has become a standard for designing and equipping a foodservice facility. Focuses on the role of the computer in foodservice planning and discusses the efficiencies technology can create. Includes one of the most comprehensive sections on equipment. Emphasizes the need for industrial engineering technologies in planning a start-up facility and successfully choosing and arranging equipment for optimum results. For anyone involved in restaurant, food service and hospitality management and planning.
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